When I was first starting my journey to creating a more non-toxic home, I wanted to find the best products that would be ideally no fragrance and super safe for my kids to use. Not long after, I came across Branch Basics on Instagram. They were a fairly new company at the time and were first drawn in by the pretty packaging. After seeing more and more posts and watching all of the things they use it for, I was intrigued by the fact that you buy one product, the concentrate, and use it to make everything else. 

So I started with the starter kit that included the concentrate and a few different spray bottles. The bottles have the dilution ratios right on them for mixing the perfect solution for cleaning different things. It didn’t take long to become hooked. Keep reading to learn why I love this product so much.

It Replaces Almost Everything

One concentrate. That’s it.

You dilute it with water into different bottles depending on what you’re cleaning—bathroom, glass, all-purpose, and even laundry. It’s actually safe enough to wash your fruits and vegetables or bathe your kids in it!

Instead of juggling:

• counter spray

• bathroom cleaner

• glass cleaner

• laundry detergent

You’re basically working from one system.

As a busy mom, this is huge. Less decision fatigue, less clutter, and way fewer “wait… which cleaner do I use here?” moments.

It’s Actually Low-Tox (Without the Greenwashing)

Let’s be honest—“natural” doesn’t always mean safe.

What I appreciate about Branch Basics is that they’re super transparent about ingredients. No fragrances, no dyes, no mystery chemicals hiding behind vague terms. You can check their rating EWG.com.

When you’re cleaning high chairs, countertops, or bathroom sinks your kids are definitely touching five minutes later… that peace of mind matters.

I noticed pretty quickly:

• fewer headaches while cleaning
• less irritation on my hands
• overall just feeling better about what I’m using daily

It Works
(Like Actually Works)

I’ll be honest—I was skeptical.

I’ve tried “clean” products before that felt like I was just wiping things around with fancy water.

But this one?

• cuts grease on the stovetop
• leaves glass streak-free
• gets everyday kid messes out of clothes

Is it going to magically erase a year-old stain in 2 seconds? No.
But for real-life, daily messes—it absolutely holds up.

It Simplifies Your Routine (Which We All Need)

This is probably my favorite part.

Cleaning doesn’t feel like a big production anymore. I can hand a bottle to my kids, do a quick wipe-down, and move on with my day.

It fits into real life:

• quick resets between meals
• simple weekly routines
• no complicated system to maintain

What’s even better is that when my bottle runs out, I can quickly make more!

What about disinfecting?

Branch Basics isn’t disinfectant, so if you’re need to kill something like the flu or norovirus. That’s honestly the ONLY thing lacking from this product. Thankfully, i’ve added a few low toxic disinfecting options for you if you need that level of cleaning. 

Purell Multi Surface Disinfectant, Fragrance Free

CleanBoss Multi-Surface Disinfectant

Seventh Generation Disinfectant Spray

The Bottom Line

If you’re trying to:

• reduce toxins in your home
• simplify your cleaning routine
• stop buying a million different products

Branch Basics is one of those swaps that just makes sense.

It’s not about being perfect, it’s about making small changes that make your home feel safer, calmer, and easier to manage.